I first began blogging in November 2009, which is also when I joined Facebook. Since then I’ve written many blog posts, status updates and tweets. At least half a dozen domain names have been registered by me with great ideas of stuff I’d like to publish but time and motivation have failed to follow through.

As my own interests, goals and motivation for online writing has morphed over these four years and as social media has evolved into a gigantic advertising machine, it seems time to transition from a niche blog with a strong focus on a single (major) aspect of my life to a more general personal blog that can serve as my online hub.

To some this may be viewed as a backwards step – there are millions of largely un-read personal blogs out there so why add to the mass? My defence: “Facebook made me do it!”

You see, I hate advertising. It really pisses me off, especially when it is intrusive and poorly done, as is most online advertising. Over the last 12 months the big social media sites have been steadily increasing the proportion of advertisements being inserted into timelines. So have the ‘news’ websites, using trivial entertainment to attract pageviews to generate advertising revenue. Finally I am grumpy enough to make a move.

My personal view is that the ‘free-but-supported-by-advertising’ model deserves to die a miserable death. I realise I am in the minority but feel strongly enough about this to not only reduce my use of Facebook and Twitter but also to pay for website hosting on the Squarespace platform in preference to using WordPress.com in order to stop supporting an advertising based business model.