Writing for the web

A couple of weeks ago I mentioned wanting to learn how to write better and the idea of a self-directed writing course. I hadn’t forgotten and have been piecing together ideas on what I would want in such a course. I have decided that a good starting place is the subject of ‘writing for the web’. This site could no doubt benefit from better writing and it provides a base to build upon. At the bottom of this post I’m also listing some things I will not be covering in my exploration of this subject.

Writing for the web

Goal: To understand what is unique about writing for readers of the internet and how to best communicate through written web content.

My approach to this ‘course of study’ will be to research each topic and produce a blog post with what I learn. I may try to tackle some sort of special project in order to apply what I learn also, but I don’t currently know the form this would take.

Topics:

This is a preliminary list of topics that I want to at least touch upon over the next fifteen weeks or so. As I write posts about topics I will link to them here. The list is sure to grow and change as I learn, and I may not tackle topics in the order listed.

How is web writing different?

The Writer

  • Credibility

The Audience

  • Engaging your audience
  • What do they want?

Writing

  • Content structure
    • the inverted pyramid
    • Frame
    • Plan
  • Creative nonfiction
  • Finding a story
  • Characters
  • Guiding the reader
  • Influencing readers
  • Keeping it brief
  • Metaphor
  • Point of view
  • Reconstruction of events
  • Reflection
  • Scenes
  • Subjectivity
  • Truth
  • Use of imagination
  • Headlines
  • Voice
  • Interviewing
  • Is there a ‘perfect’ blog post?
  • Editorial planning
  • Writing well is thinking well

Storytelling

  • What is story?
  • Why is storytelling important?
  • What can story do that facts can’t?
  • How to use storytelling

Research

  • What sort of research is necessary?
  • Pulling research together into a story
  • Where to start?

Ethics

  • Fact or fiction
  • Fact-checking
  • Avoiding plagiarism
  • Acknowledgment of sources
  • Defamation and libel
  • Compression

What I will not cover:

  • Content forms that are primarily audio or visual such as podcasts and videos. I will consider how visual elements affect written web content.
  • How to increase traffic
  • SEO
  • Making money
  • Website design